Privacy statement

I. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations is:

Hadler GmbH
Fritzlarer Straße 19
34587 Felsberg
Felsberg, Germany
Phone: +49 5662 93 99 0
E-mail: info@hadler-gmbh.de
Website: www.hadler.de

II. Name and address of the privacy officer

The privacy officer of the controller is
Christian Bier
E-Mail: datenschutz@hadler-gmbh.de

III. General information on data processing

1. Scope of the processing of personal data
We collect and use the personal data of our users only to the extent necessary to provide a functional website and our content and services. The collection and use of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.

3. Data deletion and storage duration
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

IV. Provision of the website and creation of log files

1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:

IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
amount of data transferred in each case
Website from which the request originates
browser
Operating system and its interface
Language and version of the browser software.

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

4. Duration of storage
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.

5. Possibility of objection and removal
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

V. Use of cookies

VI. Contact form and e-mail contact

1. Description and scope of data processing
There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored. These data are:

Consultation & callback
Telephone, name.

Your request
Title, name, e-mail, message.

Contact
Title, first name, surname, company, street/no., postcode/city, country, e-mail, “I am interested in”, your message.

The following data is also stored when the message is sent:

the user's IP address
date and time of registration

Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.

Alternatively, you can contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.

The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.

2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

3. Purpose of the data processing
The processing of the personal data from the input mask serves us solely to process the contact. If you contact us by email, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Possibility of objection and removal
The user has the option of withdrawing their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

VII. Newsletter and electronic notifications

1. Description and scope of data processing

We only send newsletters, emails and other electronic notifications (hereinafter “newsletter”) with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Registration for our newsletter is always carried out in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the mailing service provider are also logged.

Analysis and performance measurement
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized transparent graphic that is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. Although this information can be assigned to individual newsletter recipients for technical reasons, it is neither our intention nor, if used, that of the mailing service provider to observe individual users. Rather, we use the evaluations to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Types of data processed

Inventory data (e.g. names, addresses)
Contact data (e.g. e-mail, telephone numbers)
Meta/communication data (e.g. device information, IP addresses)
Usage data (e.g. websites visited, interest in content, access times)

2. Legal basis for data processing

The newsletter is sent on the basis of the recipient's consent.
The legal basis for this is Art. 6 para. 1 lit. a GDPR.

The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it is carried out properly.
The legal basis for this is Art. 6 para. 1 lit. f GDPR.

If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
The legal basis here is Art. 6 para. 1 lit. f GDPR.

If consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers.
The legal basis here is Art. 6 para. 1 lit. f GDPR.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of the users.
The legal basis for this is both Art. 6 para. 1 lit. a GDPR and Art. 6 para. 1 lit. f GDPR.

3. Purpose of the data processing

As part of our cooperation with business partners (end users and contact persons at customers, interested parties, sales partners, suppliers and partners), we use the data collected for the following purposes

Communication with business partners about products, services and projects, e.g. to process inquiries from the business partner or to provide technical information about products
Contacting you for information and offers on our products and services and carrying out further marketing activities and customer satisfaction surveys
Carrying out market analyses, competitions, contests or similar promotions and events

4. Duration of storage

The data collected will be stored until it is no longer required for the purpose for which it was collected. If processing is restricted by the data subject or consent to processing is withdrawn (e.g. by unsubscribing from the newsletter), the following retention period applies.

We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list solely for this purpose.

5. Right of objection and removal

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or objected to.

6. Service providers and service providers used

We use the following service provider to send the newsletter:
CleverReach GmbH & Co. KG
//CRASH Building
Schafjückenweg 2
26180 Rastede
Rastede, Germany
Website: www.cleverreach.com/de
Privacy policy: www.cleverreach.com/de/datenschutz/

VIII. Hotline / ebuero

1. Description and scope of data processing
We use the services of ebuero AG, Hauptstraße 8, 10827 Berlin, Germany. This company receives calls for us and then informs us about them.

The following data may be requested or left depending on the reason for the call or the caller's request:

Personal data
- Name
- Telephone number
- Mobile phone number
- Other contact details (address, fax, e-mail), if necessary
Content of the call
- Reason for the call
- Callback requests
- Other messages from the caller to the person responsible

All information is voluntary. The above data will be used by ebuero AG exclusively for forwarding to us.

2. Legal basis for data processing
We use the transmitted data to process and handle the contact. The legal basis for this is Article 6(1)(f) GDPR.

If the contact is aimed at the conclusion of a contract, the legal basis is Article 6, para. 1, lit. b GDPR. In this case, the transmitted data may be stored in a customer relationship management (CRM) system.

3. Purpose of the data processing
The services of ebuero AG enable us to extend our business hours. Furthermore, we can ensure that callers can reach a contact person at any time who will forward their request to us for further processing.

4. Duration of storage, possibility of objection and removal
The data collected will be deleted as soon as the request has been conclusively clarified or as soon as it is no longer required for the fulfillment of a contract or other legal provisions (legal retention obligations, etc.). Furthermore, consent to processing can be revoked at any time. In such a case, the conversation cannot be continued and all personal data stored in the course of establishing contact will be deleted.

Further information can be found in the privacy policy of ebuero AG: https://www.ebuero.de/datenschutz/

IX. Chat

1. Description and scope of data processing

We offer chat functionality on our website. In order to provide this functionality, we use the services of High Performance Solutions Unternehmensberatungs-GmbH (details under “4. Service providers used”).

The following data is collected at the start and during the chat:

Technical data
- IP address of the website visitor
- Browser
- Language and version of the browser software
Conversation content
- Feedback and requests
- The type and scope of the information depends on the chat participant's request and may vary from case to case

The temporary storage of the IP address is necessary for the technical function of the chat.

All information is voluntary. The data provided will only be used by our service provider to answer questions and process inquiries.

If our service provider is unable to answer your questions, the conversation can be forwarded to us for further processing. The data collected will not be merged with personal data.

It will not be passed on to other third parties.

2. Purpose and legal basis for data processing

The chat is started on the basis of the website visitor's consent.

The legal basis for this is Art. 6 para. 1 lit. a GDPR.

We use the transmitted data to process and handle the contact. The legal basis for this is Article 6(1)(f) GDPR.

If the purpose of the contact is to conclude a contract, the legal basis is Article 6(1)(b) GDPR. In this case, the transmitted data may be stored in a customer relationship management (CRM) system.

3. Duration of storage, possibility of objection and removal

The chat history is always deleted after the chat has ended. If the chat results in tasks for us (e.g. sending a catalog, etc.), it will only be deleted after the tasks have been completed.

The statutory retention obligation remains unaffected by this.

4. Service providers used

High Performance Solutions Unternehmensberatungs-GmbH
Oil mill 1
34454 Bad Arolsen
Website: https://hpsolutions.de/
Privacy policy: https://hpsolutions.de/datenschutz/

We use the service provider to process your inquiries quickly and efficiently. We have concluded an order processing contract with the service provider. This ensures that the data is used exclusively for processing the inquiries, is protected in the best possible way and is not passed on to third parties.

If you do not agree to your request being processed by our service provider, you can alternatively communicate with us by e-mail, telephone or fax.

X. Social media profiles

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union, in particular in the USA. No data protection level comparable to that of the EU can currently be guaranteed for the USA. For example, US companies are obliged to hand over personal data to security authorities without the user as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store user data on US servers for surveillance purposes. We have no influence on these processing activities. Nevertheless, there may be risks for users because, for example, this could make it more difficult to enforce their rights.

Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Pinterest: Social network
Service provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA
Website: www.pinterest.com
Privacy policy: about.pinterest.com/en/privacy-policy
Further information: Pinterest Data Sharing Appendix (APPENDIX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/.

YouTube: Social network and video platform
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy policy: policies.google.com/privacy
Option to object (opt-out): https://adssettings.google.com/authenticated.

Instagram: Social network
Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA
Website: www.instagram.com
Privacy policy: instagram.com/about/legal/privacy

XI. Luxtronic Configurator and Luxtronic Production Programmer

1. Description and scope of data processing
We provide a group of software applications (hereinafter referred to as “apps”). The apps allow access to settings for electronic operating devices. These are operating devices for luminaires, luminaires themselves, sensors and others (hereinafter collectively referred to as “devices”).
The apps can be used to check and/or write the values for certain settings (e.g. the target amperage) on the devices and use this for tests or in your own production, for example. The sum of the checks and the values to be set is referred to below as the “configuration”. A user account with our web-based app “Luxtronic Configurator” is required to create a configuration. You can create a user account with a name to be chosen by you and log in with it. You can then create and download configurations for specific devices sold by us. The data protection information described herein applies in full to the use of the web-based application.

The downloaded configuration can be applied to the devices using another app “Luxtronic Production Programmer” (offline application). This application operates exclusively locally and typically does not connect to the internet. The data privacy policy is also provided within the local application, reflecting the version current at the time of installation. Since local systems generally do not receive automatic updates, the displayed version of the data privacy policy may not be the most recent. The latest valid version of the data privacy policy can always be viewed online at the following address: www.luxtronic.de/en/data-protection

Changes to data privacy policy are transmitted to local systems exclusively through updated software versions. We therefore recommend consulting the online version of the data privacy policy for security-related or data protection inquiries.

This application of the configuration (for example in production) can be carried out by other employees of your company - a separate user account for these employees is not necessary.

As part of the registration process for the account to be set up by you, we obtain your consent to the processing and storage of the following personal data:

Company name
Company e-mail address
Salutation (optional) and name of the contact person
Company telephone number with extension and any position of the contact person (voluntary)
Technical characteristics and identification numbers of planned devices
Names of the configurations selected by the user

Only the log-in times are saved and no actions or text entries in the free text field. This collected user data is used exclusively to ensure the functionality of the app. Therefore, only technically necessary cookies within the meaning of § 25 para. 2 TTDSG are used to store the user's login, which ensure the basic functions such as navigation and access to the user account in the app. This data is not passed on to third parties.

2. Legal basis for data processing
The legal basis for the processing of data in the app and in the user account is Art. 6 para. 1 lit. a GDPR if the user has given consent. The legal basis for the processing of data to ensure the functionality of the app is Art. 6 para. 1 lit. f GDPR.

3. Purpose of the data processing
The processing of personal data from the app and the user account serves us solely to ensure the functionality of the app and the usability of your account. The purpose of data processing is to enable you to independently determine the values for certain settings for electronic operating devices for luminaires and also luminaires themselves, so that you can then write these to the operating devices we manufacture in your own production.

4. Duration of storage
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case for the data collected during the account setup process when the account is deleted in the app.

The statutory retention obligation remains unaffected by this.

5. Right of objection and removal
You have the option at any time to change the data provided and stored when setting up the account.
As a user, you also have the option of withdrawing your consent to the processing of personal data within the app at any time by deleting the account within the app itself. All personal data stored in the course of setting up the account will be deleted in this case. In such a case, the app can no longer be used. The legality of the data processing until the account is deleted remains unaffected by this.

XI. Rights of the data subject

The following list includes all rights of data subjects under the GDPR. Rights that are not relevant to your own website do not have to be mentioned. In this respect, the list can be shortened.

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. Right to information
You can request confirmation from the controller as to whether personal data concerning you is being processed by us.

If such processing is taking place, you can request the following information from the controller

the purposes for which the personal data are processed;
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed
the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period
the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
all available information about the origin of the data if the personal data is not collected from the data subject
the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

2. Right to rectification
You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete.

3. Right to restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:

if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead
the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims; or
if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds..

If the processing of your personal data has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

4. Right to erasure
a) Obligation to delete
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to delete personal data without undue delay where one of the following grounds applies:

the personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
you revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing
you object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR
the personal data concerning you have been processed unlawfully
the deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject
the personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR

b) Information to third parties
Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

c) Exceptions
The right to erasure does not exist if the processing is necessary

for exercising the right of freedom of expression and information
for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
for the establishment, exercise or defense of legal claims.

5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed of these recipients by the controller.

6. Right to data portability
You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and
the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.

The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the option of exercising your right to object in connection with the use of information society services - notwithstanding Directive 2002/58/EC - by means of automated procedures that use technical specifications.

8. Right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

9. Automated decision-making in individual cases, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the controller
is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

10. Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

XII. Google Ads Conversion Tracking

Description and Scope of Data Processing
Google Ads Conversion Tracking is used on our website to measure the success of our advertising activities. When a user reaches our website via a Google advertisement, a cookie is placed on the user’s device. This cookie allows us to track whether users perform certain actions on our website (e.g., making a purchase or completing a form).
The following data is processed:
• Cookie _gcl_aw (Google Click ID)
• Click ID
• Timestamp
In addition, the following data is processed:
• User IP address (for geolocation)
• User-Agent
Optionally, enhanced conversions may be used, in which hashed customer data such as email addresses are transmitted to Google.
At the time Google Ads Conversion Tracking is used, the following data is also stored:
• The IP address of the user
• Date and time of the page visit
Your consent is obtained as part of the use of Google Ads Conversion Tracking and reference is made to this privacy policy.
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
Purpose of Data Processing
The processing of personal data through Google Ads Conversion Tracking serves to measure the success of our advertising measures and to improve the usability of our website.
Duration of Storage
The GCLID cookie has a lifetime of 90 days and is then deleted. All other data mentioned is deleted after 30 days.
Right to Object and Removal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. Please note that the use of certain functions of our website may be restricted in this case. All personal data stored in the course of using Google Ads Conversion Tracking will be deleted in this case. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
Consent: The use of Google Ads Conversion Tracking is carried out in accordance with the Google Data Processing Terms.
Service Providers Used
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Privacy Policy: policies.google.com/privacy

XIII. Google Tag Manager

Description and Scope of Data Processing
We use Google Tag Manager on our website, a tag management system that allows us to integrate and manage code snippets such as tracking codes or conversion pixels on our website. Google Tag Manager itself does not store personal data but forwards the following information to the integrated tools:
• User IP address
• User-Agent (browser, device, operating system)
• Date and time of the page visit
• GTM container ID (container version)
Your consent for data processing is obtained as part of the use and reference is made to this privacy policy.
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
Purpose of Data Processing
The processing of personal data through Google Tag Manager serves to manage and implement tags on our website and to improve user-friendliness.
Duration of Storage
Server-side logs: Access data (IP, User-Agent) are used only for debugging checks and are anonymized after 7 days.
Container versions: GTM stores container versions in its system for up to 90 days. No personal data is stored in this process.
Right to Object and Removal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. In such a case, the use of the website may be impaired. All personal data stored in the course of using Google Tag Manager will be deleted. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
Service Providers Used
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Privacy Policy: policies.google.com/privacy

XIV. LinkedIn Insight Tag

Description and Scope of Data Processing
We use the LinkedIn Insight Tag on our website to analyze user behavior and optimize our marketing activities. The Insight Tag is a JavaScript code that allows us to track the behavior of visitors to our website who have reached our site via LinkedIn advertisements. It helps us measure the effectiveness of our LinkedIn campaigns, better understand our target audiences, and deliver more targeted advertising.
The following data is processed:
• Automatically with every tag call:
• URL
• Referrer
• Timestamp
• Shortened/hashed IP address
• User-Agent (browser, operating system, device)
• LinkedIn cookies (li_fat_id, lidc, etc.)
• Optional: Enhanced Conversions:
• Hashed email address
• Hashed phone number
This data is transmitted to LinkedIn Corporation and processed there. The data is pseudonymized after seven days and deleted after 180 days. Your consent for the processing of data is obtained via a Consent Management Platform (CMP / cookie banner).
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
We have concluded a Joint Controller Agreement with LinkedIn in accordance with Art. 26 GDPR. Further information can be found at: https://legal.linkedin.com/pages-joint-controller-addendum
Purpose of Data Processing
The processing of personal data serves to analyze user behavior on our website and to optimize our marketing activities. This helps us better tailor our offerings to the needs of our users and increase the effectiveness of our advertising.
Duration of Storage
Pseudonymized visitor data is deleted after 180 days. The shortened/hashed IP address is deleted after 7 days.
Right to Object and Removal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. This can be done via the privacy settings on our website. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal. In such a case, the use of our website may be restricted.
All personal data stored as part of the use of the LinkedIn Insight Tag will be deleted in this case.
Service Providers Used
LinkedIn Ireland Unlimited Company
Wilton Plaza
Wilton Place
Dublin 2
Ireland

Website: www.linkedin.com
Privacy Policy: www.linkedin.com/legal/privacy-policy

XV. Meta Pixel and Meta Conversions API

Description and Scope of Data Processing
We use Meta Pixel and the Meta Conversions API on our website to analyze user behavior and optimize our marketing activities.
Meta Pixel
The Meta Pixel is a JavaScript code that records certain user actions (“events”) when visiting our website – such as page views, purchases, or form submissions. This information is linked with a Facebook user profile, if such a profile exists, and allows us to deliver targeted advertising and measure the success of our campaigns. The collection takes place via cookies and similar technologies.
Meta Conversions API
In addition to the Meta Pixel, we use the Meta Conversions API. This allows us to transmit tracking data to Meta server-side – regardless of whether the user blocks cookies or not. This enables us to record interactions such as purchases or registrations even when the pixel alone is not sufficient.
The following data is processed:
• Automatically with every pixel call:
• IP address
• User-Agent (browser, operating system, device type, resolution)
• Referrer
• Current URL
• Timestamp
• Pixel ID
• Meta cookies (_fbp, _fbc)
• Event parameters:
• PageView
• Lead
• Purchase
• Click coordinates
• Event ID
• Optional / Advanced Matching & CAPI:
• Hashed email
• Phone number
• First name, last name
• Postal code
• City
• Country
• External ID
• Client IP address & client user agent (optionally unhashed)
This data is transmitted to Meta Platforms, Inc. and processed there.
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR. We have concluded a Joint Controller Addendum with Meta Platforms Ireland Limited in accordance with Art. 26 GDPR. This can be found here: https://www.facebook.com/legal/controller_addendum
Purpose of Data Processing
The processing of personal data serves to analyze user behavior on our website and optimize our marketing activities. This helps us better tailor our offerings to the needs of our users and increase the effectiveness of our advertising.
Duration of Storage
• _fbp / _fbc cookies: 90 days
• Click-through attribution: 7 days
• View-through attribution: 1 day
• Hashed customer parameters (email, phone): 7 days
Right to Object and Removal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. This can be done via the privacy settings on our website. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal. In such a case, the use of our website may be restricted.
All personal data stored in the course of using Meta Pixel and the Meta Conversions API will be deleted.
Service Providers Used
Meta Platforms Ireland Limited
4 Grand Canal Square
Grand Canal Harbour
Dublin 2
Ireland
Privacy Policy: www.facebook.com/privacy/policy

XVI. Microsoft Clarity

Description and Scope of Data Processing
We use Microsoft Clarity on our website, an analytics tool for evaluating user interaction with our website. Clarity enables the recording of mouse movements, clicks, scroll behavior, and other navigation patterns in order to improve the usability of our website.
When using Microsoft Clarity, the following personal data is collected:
• User IP address (anonymized)
• Usage behavior (mouse movements, clicks, scroll behavior)
• Device type, operating system and browser information
• Time and duration of website usage
The collected data is processed by Microsoft and made available for analysis purposes. Clarity uses cookies to store session information.
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
Purpose of Data Processing
The use of Microsoft Clarity serves to analyze user interactions with our website and identify optimization potential. The insights gained help us improve usability and detect technical problems at an early stage.
Duration of Storage
Session replays and heatmaps are deleted after 30 days. Marked sessions are deleted after 13 months.
Right to Object and Withdrawal
You may withdraw your consent to the use of Microsoft Clarity at any time with effect for the future and without giving reasons. You can do this via the cookie settings on our website, by adjusting the cookie settings in your browser, or by using tracking blockers. Withdrawal does not affect the lawfulness of the processing carried out up to that point.
Service Providers Used
Microsoft Ireland Operations Limited
One Microsoft Place
South County Business Park
Leopardstown
Dublin 18
D18 P521
Ireland
Privacy Policy: privacy.microsoft.com/en-us/privacystatement

XVII. Perspective Funnel

Description and Scope of Data Processing
We use Perspective Funnel, a tool for creating and providing interactive, mobile-optimized funnels in order to capture user inquiries and optimize marketing processes. When using the tool, personal data may be processed, particularly when users contact us via an embedded funnel form. Automated decision-making, including profiling within the meaning of Art. 22 GDPR, does not take place through Perspective Funnel.
The following data may be collected:
• Information about the browser type and version used
• The operating system of the computer
• The Internet service provider used
• The IP address of the device
• Date and time of access to the funnel
• Websites from which the user accessed our website (“referrer”)
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
Purpose of Data Processing
The processing of personal data serves to provide and optimize our online services. This helps us ensure the functionality and security of our website and improve the user experience.
Duration of Storage
Server logs and metadata are deleted after 30 days. If the IP address is stored in log files, it will be deleted after no later than 7 days. Form and lead data are deleted after the lead processing is completed, but no later than after 6 months.
Right to Object and Withdrawal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. This can be done via the privacy settings on our website. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal. In such a case, the use of our website may be restricted.
All personal data stored as part of the use of Perspective Funnel will be deleted in this case.
Service Providers Used
Perspective Software GmbH
Mailbox 659770
D-96035 Bamberg
Germany
Privacy Policy: www.perspective.co/en/privacy

XVIII. YouTube (Embed & Ads)

Description and Scope of Data Processing
YouTube videos are embedded on our website in order to provide multimedia content. When accessing a page with an embedded YouTube video, a connection to the YouTube servers is established. In this process, the following data is collected:
• User IP address
• Date and time of the page visit
• Information about the browser and operating system used
In addition, YouTube sets tracking cookies in order to analyze user behavior and display personalized advertising. This data includes:
• Time spent on the page
• Interactions with the video (e.g., play, pause)
• Other websites visited by the user
Your consent for the processing of data is obtained when accessing the page and reference is made to this privacy policy.
For conversion tracking via Google Ads, the following data may also be processed:
• Conversions (e.g., purchases, registrations)
At the time YouTube is used, the following data is also stored:
• User IP address
• Date and time of the page visit
Your consent for data processing is obtained as part of the use and reference is made to this privacy policy.
Legal Basis for Data Processing
The legal basis for processing the data, provided the user has given consent, is Art. 6 para. 1 lit. a GDPR.
Purpose of Data Processing
The processing of personal data by YouTube serves to provide multimedia content and to improve the usability of our website.
Duration of Storage
iFrame connection logs (IP, timestamp, user-agent) remain only temporarily in the browser cache and are deleted when the browser cache is cleared.
YouTube cookies (YSC, VISITOR_INFO1_LIVE) are deleted after 180 days.
Analytics data (time spent, interactions) are deleted after 50 days.
Conversion tracking information via Google Ads is deleted after 30 days.
Right to Object and Withdrawal
Users have the possibility to withdraw their consent to the processing of personal data at any time without stating reasons. In such a case, the use of the website may not be continued. All personal data stored as part of the use of YouTube will be deleted. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
Service Providers Used
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Privacy Policy: policies.google.com/privacy

XIX. Wistia (video hosting and analysis)

1. Description and scope of data processing
We use the Wistia service on our website. This service, provided by Wistia, Inc., 17 Tudor Street, Cambridge, MA 02139, USA, is used to provide, play, and analyze video content.

Type of processing
The videos embedded on our website are provided via the Wistia platform. The video files themselves are delivered via Wistia's infrastructure. When the videos are played, Wistia processes technical usage data to enable video playback and to compile statistical evaluations of content usage. In particular, the following data may be processed:

IP address (truncated or anonymized, depending on the configuration)
Browser type and version
Operating system
Device type (e.g., desktop, tablet, smartphone)
Approximate location data (determined via the IP address)
Interaction data with the video (e.g., start, pause, stop, playback duration, progress)

This information helps us understand how our video content is used, which content is particularly relevant, and how we can improve our offering.

Cookies and tracking technologies

Wistia may use cookies or similar technologies to ensure the functionality of the videos and to collect usage statistics. The specific type and scope of data collection depends on the selected configuration.

We do not use Wistia in "privacy mode" because we have a legitimate interest in evaluating video usage in order to further develop our content in a targeted manner

2. Purpose and legal basis for data processing

The data is processed for the following purposes:

Provision and technically error-free playback of videos
Analysis of user behavior to optimize our content
Improvement of the user-friendliness and relevance of our offerings

If cookies or comparable technologies are used that are not strictly necessary for technical reasons, processing is based on Art. 6 (1) (a) GDPR (consent), which is obtained via the consent management tool used.

3. Data transfer to third countries

Wistia is a provider based in the USA. The transfer of personal data to the USA cannot therefore be ruled out. Wistia undertakes to provide appropriate safeguards for the protection of personal data, in particular by concluding EU standard contractual clauses in accordance with Art. 46 GDPR. Further information on data protection at Wistia can be found at: https://wistia.com/privacy

4. Service providers and service providers used

Wistia, Inc.
17 Tudor Street
Cambridge
MA 02139
USA
Website: https://wistia.com/
Privacy policy: wistia.com/privacy